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OUR PHILOSOPHY
Skin Principles was built around a simple idea: good skin doesn't come from following every trend or doing more treatments. It comes from understanding your skin and making the right choices for it.
That means recommendations aren't based on what we want to sell you. Sometimes the right option is an in-clinic treatment, sometimes it's professional skincare, and sometimes it's something you can pick up from the pharmacy.
Every plan starts with your skin, your concerns and what you're actually hoping to achieve. From there, we focus on what is appropriate, evidence-led and worth investing in.
Behind Skin principles
Sarah’s approach to skin health is shaped by both her earlier healthcare education in the US and her own experience of significant skin changes and scarring.
Her healthcare studies gave her a broad foundation in anatomy and physiology, health and disease, and the principles of medical care. When she later experienced difficult skin herself, that existing knowledge led her to look beyond what was happening on the surface and explore the skin in much greater depth.
What began as trying to understand her own skin developed into formal training in advanced skincare and years of continued study into skin function, inflammation, tissue repair, ingredients and treatment modalities. This combination of knowledge and personal experience ultimately shaped the approach behind Skin Principles today.
Rather than following trends or treating skin with more than it needs, Sarah focuses on understanding what is happening within the skin first, then making considered, evidence-led recommendations based on the individual.
All prescription-only injectable treatments are carried out under the medical oversight of Dr. Pedram Hejazifar, an independent prescriber, ensuring the highest standards of patient safety and clinical practice.
Skincare Insights
Evidence-based insights into skin health, treatments, and skincare.
What others have to say on google
Krissel B
Sarah at Skin Principles is the best person I’ve found for skin treatments. I have had great skincare advice from Sarah. My skin looks and feels so much better since I started seeing her.
paul B
I came to Sarah with a condition that I have been battling for over a year. I had tried myself but failed and wasted lots of money on products which were not working. Sarah provided me with a warm welcome and offered me some amazing free advice. She recommended products to help my condition and within a week my condition had almost gone.
Tyler R
Suffered with jaw problems and clenching for a few years, received Botox around a month ago and my jaw feels significantly better and I no longer have problems with it clenching.
Sue C
As a South Korean, I can be very picky about who treats my facial skin. Overall, I had scar treatment along with dermaplaning. I truly felt that my face was in the hands of a professional, but also someone who deeply cares about skin and genuinely wants the best for her clients.